Performance Marketing Manager
Renken Remodeling is a growing bathroom remodeling company serving homeowners across Maryland, Virginia, West Virginia, Pennsylvania, and Florida. We are looking for a data-driven Performance Marketing Manager to own our paid media, lead generation, and marketing analytics across multiple channels and markets. This role is responsible for driving qualified remodeling leads at target cost per lead and cost per sale.
What you’ll do
Own the performance marketing strategy and daily execution to drive high-quality leads for our sales team across all markets.
Plan, launch, and optimize paid campaigns in Google Ads, Microsoft Ads, Meta (Facebook/Instagram), and other channels that make sense for home remodeling (YouTube, programmatic, affiliate/lead gen partners, etc.).
Manage third-party lead providers and affiliate/partner programs, including budgets, lead quality, and ROI.
Build and manage campaigns focused on measurable outcomes such as form fills, calls, and booked appointments, not just clicks or impressions.
Track, analyze, and report on key metrics: impressions, clicks, CTR, CPC, conversion rate, cost per lead, cost per appointment, and cost per sale.
Set up and maintain tracking infrastructure (UTMs, pixels, tags, conversion events) using tools like Google Tag Manager and Google Analytics (GA4).
Collaborate with internal teams and external vendors on landing pages, creative, and offers to continually improve conversion rates and lead quality.
Run A/B tests on ads, audiences, landing pages, and funnels to systematically improve performance.
Monitor lead quality and pipeline performance in our CRM, working closely with sales leadership to align campaigns with revenue goals.
Stay current on platform changes, new ad formats, and best practices in performance marketing and home services lead generation.
What you bring
3+ years of hands-on experience in performance marketing, digital marketing, or paid media, with a focus on lead generation (home services, home improvement, or local service businesses is a plus).
Strong analytical skills and a comfort level living in dashboards, spreadsheets, and ad platforms to make decisions based on data.
Experience with GA4, Google Tag Manager, conversion tracking, and multi-channel attribution fundamentals.
Familiarity with SEO, landing page optimization, and how organic and paid channels work together to drive results.
Ability to manage budgets, forecast spend and leads, and adjust quickly based on performance.
Strong communication skills and the ability to work cross-functionally with sales, leadership, and external partners.
High ownership mindset, attention to detail, and a drive to test, learn, and improve every month.
Nice-to-have experience
Home improvement, home services, or field sales–driven business experience.
Working with third-party lead gen networks, affiliate partners, or pay-per-lead providers.
Experience building or improving reporting dashboards in tools like Looker Studio, Power BI, or similar.
What we offer
Competitive base salary with performance-based bonus opportunity tied to lead cost and revenue metrics.
Benefits package and paid time off (aligned with Renken Remodeling’s policies).
The opportunity to build and scale the performance marketing function in a growing, multi-state remodeling company.
A collaborative, results-driven team that values clear communication, data, and continuous improvement.