Digital Marketing Manager
Job Title: Digital Marketing Manager
Company: Renken Remodeling
Location: Hybrid/Remote (serving MD, VA, WV, PA, FL)
Employment Type: Full-time, Exempt
Renken Remodeling is a growing home remodeling company seeking a Digital Marketing Manager who is obsessed with systems, ad platforms, and lead performance. This role owns our digital lead generation engine and keeps a tight handle on data, tracking, and ROI.
Key Responsibilities
Own and optimize paid/organic campaigns (Google Ads, Meta, YouTube, etc.) with a focus on cost per lead/demo and cost per sale.
Manage third-party lead providers, monitor lead quality, and adjust budgets and sources based on performance.
Build and improve funnels: landing pages, forms, thank-you pages, and follow-up flows to maximize conversions.
Configure and maintain tracking and attribution (UTMs, pixels, conversion events) across platforms and tools.
Create clear performance reports and dashboards; share insights and recommendations with leadership.
Collaborate with sales and events teams to ensure consistent lead handling, follow-up, and feedback loops.
Coordinate with web/SEO resources to strengthen local visibility in our service areas.
Qualifications
3–5+ years of performance-focused digital marketing experience.
Hands-on experience managing Google Ads and Meta campaigns.
Experience with lead generation for service-based or home improvement businesses strongly preferred.
Strong analytical skills and comfort with spreadsheets and platform reporting.
Familiarity with CRM/lead management tools and basic marketing automation.
Clear communicator who can work closely with sales, operations, and outside partners.
What We Offer
Competitive salary with performance-based bonus opportunity.
Chance to build and scale the digital marketing function in a growing, multi-state company.
Collaborative, results-driven team environment.