Campaign Operations Manager (CRM / Funnel-Based)
ABOUT US
We’re a family-owned kitchen, bath, and flooring remodeling company based in Southern California, with over 40 years in business.
Our mission is simple: improve people’s lives by transforming their homes while delivering a smooth, hassle-free experience.
ROLE OVERVIEW
We are looking for a hands-on, numbers-driven Campaign Operations Manager who can own campaign performance end-to-end.
This role is not about managing tasks—it’s about driving results.
You will be responsible for:
- Executing campaigns (calls, SMS, email, automation)
- Understanding how leads move through the funnel
- Identifying where performance is breaking
- Taking action to improve outcomes
You will start by working inside the system and executing campaigns, then grow into owning strategy, performance, and results.
WHAT YOU’LL BE RESPONSIBLE FOR
- Reactivating old and inactive leads through calls, SMS, and email
- Executing campaigns inside a CRM (GoHighLevel or similar platforms)
- Managing the full funnel: Lead → Contact → Appointment → Conversion
- Monitoring campaign performance and identifying drop-offs
- Taking action to improve conversion rates and outcomes
- Supporting outreach efforts to hit weekly appointment targets
- Testing and iterating messaging, sequences, and workflows
- Ensuring campaigns are set up correctly before launch
- Reporting on performance and identifying opportunities to improve
IMPORTANT ROLE STRUCTURE
All hires will begin as a Campaign Coordinator for the first 3 months.
This phase is hands-on and execution-focused, including:
- Calling leads (cold and warm)
- Sending SMS and email follow-ups
- Executing campaigns inside the CRM
- Learning how the funnel works in real time
This is an evaluation phase, not a training-only role.
Candidates who demonstrate ownership, performance, and results will move into the Campaign Operations Manager role.
WHAT WE’RE LOOKING FOR
- Someone who can execute AND think about performance
- Comfortable working directly with leads (calls, SMS, email)
- Able to understand and improve campaign results—not just build them
- Strong problem-solving skills when campaigns are not performing
- Self-sufficient and takes initiative without waiting for instructions
- Comfortable working in a numbers-driven environment
REQUIREMENTS
- 2–4+ years in marketing, campaign operations, or similar roles
- Experience working inside a CRM (GoHighLevel, HubSpot, ActiveCampaign, etc.)
- Experience executing campaigns (email, SMS, outreach, automation)
- Exposure to lead generation and follow-up workflows
- Ability to understand basic funnel metrics (leads, bookings, conversions)
- Strong communication skills
- Comfortable in a fast-paced, performance-based environment
NICE TO HAVE (NOT REQUIRED)
- Experience with GoHighLevel (GHL)
- Experience with high-volume lead pipelines
- Experience with outbound outreach or appointment setting
COMPENSATION
$8/hour + Incentive Commission (Overrides on Team Performance)
Quarterly Bonuses based on system performance
BENEFITS
Weekly Pay
Health Stipend
1 Week Paid Vacation (after 1 year)
National Holiday Bonus
Referral Bonus
Contests and Spiffs
Growth Opportunities
Continued Training & Development
WHO THIS ROLE IS FOR
✔️ People who are comfortable executing and working inside systems
✔️ Candidates who want to grow into owning campaign performance
✔️ Individuals who are willing to be hands-on and results-driven
✔️ Those who can adapt, learn fast, and improve outcomes