Social Media & Community Manager

Location: San Diego, CA (Hybrid / Remote-friendly)
Type: Full-time (open to exceptional part-time or contract candidates)

About California Bathrooms, Inc.

California Bathrooms is a new kind of bathroom remodeling company—one that believes home improvement should be beautiful, responsible, and deeply human.

We’re setting out to change an industry that’s felt transactional and outdated for too long by building a brand people genuinely connect with. Our approach is design-led, approachable, and grounded in purpose. We care about exceptional craftsmanship, thoughtful sustainability, and the real people who live in the spaces we create.

We’re not just remodeling bathrooms—we’re building a community around better living.

The Role

We’re looking for a Social Media & Community Manager to help bring our brand to life and build meaningful relationships with our audience.

This role sits at the intersection of storytelling, culture, and connection. You’ll be the voice of California Bathrooms across social platforms and the steward of our growing community—turning attention into trust, and trust into advocacy.

You’ll have real creative freedom and a front-row seat to shaping a brand from the ground up.

What You’ll Do

Community & Engagement

• Act as the daily voice of California Bathrooms across Instagram, TikTok, YouTube Shorts, and emerging platforms

• Respond to comments, DMs, and mentions with authenticity, warmth, and personality

• Foster relationships with homeowners, creators, designers, sustainability-minded brands, and local partners

• Help turn customers and followers into brand advocates through genuine engagement

Content Strategy & Execution

• Collaborate with leadership and creative partners to define and evolve our social voice

• Plan, create, and publish content that feels human, fun, and intentional—not corporate

• Share project transformations, behind-the-scenes moments, team culture, and values-driven initiatives

• Spot trends early and adapt them in a way that feels on-brand

Brand & Values Storytelling

• Translate our values—craftsmanship, sustainability, community, and impact—into compelling content

• Help bring future initiatives (giving back, environmental efforts, partnerships) to life through social

• Maintain a consistent tone that feels modern, premium, and approachable

Growth & Insight

• Track engagement, sentiment, and community feedback (not just follower counts)

• Share insights with the broader team to inform marketing, partnerships, and brand decisions

• Continuously test, learn, and refine what resonates

What We’re Looking For

• 2+ years of experience managing social media and/or online communities for a brand

• Strong instincts for tone, storytelling, and cultural relevance

• Comfortable creating content quickly and iterating 

• Genuine interest in design, home, sustainability, and purpose-driven brands

• Excellent written communication with a natural, conversational voice

• Bonus: experience in lifestyle, DTC, hospitality, design, or mission-driven companies

You’re Likely a Great Fit If You…

• Care about how brands show up in the world

• Believe social media should build relationships, not just impressions

• Enjoy being early, scrappy, and hands-on

• Want to help shape something meaningful—not just manage a channel

Why California Bathrooms

• Opportunity to help define a category-changing brand from the ground up

• Real creative ownership and trust

• Values-led leadership with a long-term vision

• Competitive compensation with room to grow as we scale